We have created a line of hair products that fits the needs of all different types of hair and styles.  We want to make sure that your hair is protected, while allowing you to look your best.  The ingredients that we have put together will naturally moisturize, condition, and clean your hair.  These ingredients also promote hair growth and prevent hair loss.
The first step to having great hair is having healthy hair, and we believe natural ingredients help promote healthy hair.
JoJoba Oil
Jojoba Oil comes from the seed of the Simmondsia Chinensis (jojoba) shrub, which is native to southern Arizona, southern California and northwestern Mexico.  This chemical-free oil is very similar to natural secretions from human glands, which reduces chances of an adverse reaction in users, and prevents clogged pores and breakouts (1). We use Jojoba Oil in our products for its hair growth, hair replenishing, and overall moisturizing properties (2).  Studies have also shown Jojoba Oil has anti-aging properties, and many of its benefits can be observed even 24 hours after applying (2,3).
  1. http://www.ncbi.nlm.nih.gov/pubmed/19134124
  2. http://www.sidemast.org/download/sidemast_20140401124048.pdf
  3. http://www.ncbi.nlm.nih.gov/pubmed/19146603

Argan Oil

Argan oil, native to Morraco, has built a reputation as a “super-oil” for its numerous benefits.  Argan oil has also been a staple of skin and haircare for over a millennium. This wonderful oil is a superb conditioner, hydrates skin, and helps decrease sebum/oil production(1,2).  It is also packed with anti-oxidants, minerals and Vitamin E. We source our Virgin Argan Oil from the kernels of Argan Trees, straight from Morraco
  1. http://www.ncbi.nlm.nih.gov/pubmed/17524128
  2. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3723062/
  3. https://www.ncbi.nlm.nih.gov/pubmed/23053552

Beeswax (Cera Alba)

Cera Alba is a safe, purified wax, which is sourced from bee honeycombs (1).  Cera Alba is great for your scalp because it helps create a thin, protective layer over skin to help prevent loss of moisture and help protect it from environmental assaults (2). Moreover, beeswax’s anti-allergenic and anti-inflammatory properties can help soothe irritated skin and scalp (3). We use this ingredient for its benefits, as well as an emulsifier in our product formulation; helping preserve and slowly release active ingredients, while contributing to a soft and silky texture (4).  When washing, Cera Alba works in combination with essential oils and water to remove excess dirt and dead skin cells.

  1. Final Report on the Safety Assessment of Candelilla Wax, Carnauba Wax, Japan Wax, and Beeswax. (1984, 12). International Journal of Toxicology, 3(3), 1-41. doi: 10.3109/10915818409010515
  2. Mahmood, K. (2015). Fats and Oils in Personal Care Products. In Lipids and Skin Health (pp. 321-328). Springer International Publishing.
  3. https://www.ewg.org/skindeep/ingredient/700643/BEESWAX/
  4. http://www.ijrst.com/images/short_pdf/Sep_2013_SANDEEP%20KUMAR.pdf
Hydrogenated Castor Oil
Hydrogenated Castor Oil is a plant-derived oil obtained from the Castor Plant.  The main ingredient we use this oil for is it’s ricinoleic acid.  Ricinoleic acid “has been scientifically proven to stimulate, and encourage the regeneration of hair.”  Ricinoleic acid also protects the scalp from several types of bacteria and fungi; this keeps the hair follicles healthy and prevents the scalp from being infected(1,2). Castor Oil also increased PGE2 levels in subjects, which stimulates hair growth (3,4)
  1. http://www.plantphysiol.org/content/59/6/1064.full.pdf
  2. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3819075/
  3. http://www.ncbi.nlm.nih.gov/pubmed/11263183
  4. http://www.ncbi.nlm.nih.gov/pubmed/15854125
Vitamin E
Vitamin E is an important fat-soluble vitamin, and is derived from natural plant oils. Vitamin E is widely known to have long lasting positive effects on hair and scalp health, such as prevention of hair loss and promoting hair growth by enabling growth of the capillaries (1). Vitamin E is also very effective and advantageous for those with thinning or losing hair. Vitamin E helps hair grow faster, and appear shinier, brighter and healthier (2).
Cyclomethicone is a safe, silicon based product which helps boost the look, feel and spreading performance of our products (1).  Cyclomethicone is the most commonly used silicones in hair care because of its silky smooth feel, and because it leaves no trace of residue in your hair (2).  Cyclomethicone also acts as a mild water repellent, by forming a protective barrier on the skin, and is found in acne and skin-care products.
  1. O’Lenick, T. (2008). “Cyclic Silicone vs. Volatile Silicone.” Cosmetics and Toiletries, cosmeticsandtoiletries.com. Accessed 30 Jan 2014.
  2. Berthiaume, M.D. (1999). “Silicones in Cosmetics.” In Goddard, E.D. & Gruber, J.V. (Eds.), Principles of Polymer Science and Technology in Cosmetics and Personal Care, (275-324). CRC Press.
Montmorillonite Clay
Montmorillonite clay is derived from natural volcanic ash, and is popularly known for its nutrient dense properties.  Montmorillonite clay’s natural properties clean hair by attracting and binding impurities and dirt in hair, aiding in conditioning, shine, softness, and definition.  Montmorillonite clay benefits your body by helping to expel many of these toxins and therefore increases immunity and reduces inflammation (1).
Water is an essential component for the effective functioning of our body.  Water as a solvent to help equally dissolve and distribute our other ingredients.  Water helps maintain skin and hair moisture.  Moreover, cold water helps constrict the hair to make the strands smoother and more reflective.  Soft water leaves the hair more manageable and prevents color fading because of the presence of low mineral salts.